Sans Normal Tyruv 7 is a very bold, wide, high contrast, italic, tall x-height font.
Keywords: posters, headlines, sports branding, apparel, packaging, sporty, urgent, loud, industrial, street, impact, speed, ruggedness, attention, branding, compressed slant, chunky, angular, dynamic, rugged.
A heavy, right-leaning sans with compact internal counters and sharply cut terminals. The forms mix rounded bowls with angled joins, producing a blocky, forward-driving rhythm. Stroke transitions show noticeable contrast for an italicized display face, and several letters feature flattened, wedge-like ends rather than fully rounded terminals. The lowercase is built for impact with a large x-height and short extenders, while the caps are broad-shouldered and tightly spaced in appearance. Many glyphs show a deliberate roughened edge and slight distressing that reads like printed wear.
Best suited to display settings where impact and momentum matter: posters, big headlines, sports or fitness branding, merchandise/apparel graphics, and bold packaging callouts. It also works well for short UI labels or promotional banners when set large enough for the distressed details to remain crisp.
The overall tone is assertive and fast, with a gritty, high-energy feel. It suggests motion and pressure—more “headline punch” than quiet text—while the distressed edges add a tough, street/industrial attitude.
The design appears intended to deliver a strong, forward-leaning presence with a rugged finish—combining geometric sans construction with sporty, condensed energy and a worn texture for added attitude.
The numerals and punctuation in the sample text keep the same chunky, slanted construction, helping the font feel consistent across mixed-case settings. The texture is subtle at larger sizes but becomes more apparent in large display use, where the worn edges contribute character.