Sans Normal Kidaf 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype and 'Grillmaster' and 'Texicali' by FontMesa (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, clean, modern, friendly, dynamic, informal, readability, modern utility, friendly emphasis, contemporary branding, rounded, slanted, humanist, open, smooth.
A slanted sans with smooth, rounded construction and gently tapered terminals. Curves are broad and even, with open apertures and generous interior spaces that keep counters clear at text sizes. The uppercase feels sturdy and geometric while the lowercase introduces more humanist movement, with single-storey a and g and soft joins that maintain a steady rhythm. Numerals follow the same rounded, slightly forward-leaning logic, staying simple and highly legible.
It fits well in interfaces and product text where a clean, friendly italic can add emphasis without sacrificing readability. The sturdy caps and open lowercase also support branding, signage, and short editorial headlines that benefit from a modern, forward-moving tone.
The overall tone is modern and approachable, with an energetic forward slant that reads as active rather than formal. Rounded shaping softens the voice, making it feel friendly and contemporary without becoming playful or decorative.
The design appears intended as a versatile italic sans for contemporary typography—balancing geometric roundness with humanist readability to work across both display and text contexts.
Stroke endings are clean and understated, avoiding sharp corners and excessive flair, which helps maintain clarity in dense text. The italic angle is consistent across caps, lowercase, and figures, giving mixed-case settings a cohesive flow.