Slab Square Folu 7 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'FHA Sign DeVinne' by Fontry West (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, western, circus, vintage, bold, playful, display impact, woodtype revival, thematic branding, nostalgia, bracketed, rounded, blocky, notched, soft corners.
A very heavy, slab-serif display face with broad, compact letterforms and a tall, assertive lowercase presence. Strokes are thick and even, with chunky, bracketed slabs and distinctive notched joins that create a carved, woodtype-like silhouette. Curves are generously rounded while corners finish with squared-off facets, giving the forms a sturdy, cut-from-a-block feel. Spacing is tight and the rhythm is dense, producing strong word shapes and high impact at display sizes.
Best suited to posters, headlines, signage, and branding where immediate impact is needed. It also fits packaging and labels aiming for a vintage, woodtype, or Western-influenced look, and can work for short editorial features or pull quotes when set with generous size and spacing.
The font projects a show-poster personality that feels historic and attention-grabbing. Its bold slabs and carved details evoke a Western and carnival/letterpress mood, balancing toughness with a slightly playful, nostalgic charm.
The design appears intended as a high-impact display slab that references traditional woodtype and show-card lettering. Its goal is to deliver strong presence and a recognizable, themed voice through heavy slabs, rounded massing, and decorative notching.
The strong internal shaping (notches and deep joins) adds texture in headlines but can darken quickly in long passages, especially where counters are small. The numerals match the same chunky, poster-like construction, reinforcing a cohesive display system.