Sans Normal Ibmum 12 is a light, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, quotations, casual, friendly, handwritten, approachable, airy, humanize, soften tone, add motion, casual readability, monoline, rounded, slanted, open counters, soft terminals.
A slanted, monoline sans with rounded curves and gently softened terminals. Strokes stay even and smooth, with a lightly calligraphic, hand-drawn rhythm rather than strict geometric construction. Letterforms are open and spacious, with generous curves in bowls and a clear, single-storey lowercase “a,” contributing to an informal, readable texture. Figures follow the same simple, rounded logic, keeping the overall color light and uncluttered in text.
Well-suited to branding and packaging that wants a human, approachable voice, as well as posters and short headlines where the slanted, handwritten energy adds warmth. It can also work for pull quotes, invitations, and UI accents where a casual tone is desirable, especially at medium to large sizes.
The overall tone feels relaxed and personable, like neat handwriting translated into a clean sans. It reads friendly and conversational, projecting informality without becoming messy or playful to the point of novelty.
The design appears intended to offer a clean, modern sans structure with a handwriting-like slant and softened geometry, balancing friendliness with clarity for expressive, informal typography.
The slant is consistent across uppercase, lowercase, and numerals, giving lines of text a forward-moving cadence. Curves dominate the design, and joins remain smooth, which helps maintain legibility at display and short-text sizes.