Slab Square Irni 7 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Capita' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sports, confident, vintage, sporty, editorial, loud, impact, display, emphasis, heritage, bracketed, heavy serifed, ink-trap hint, soft corners, display-friendly.
A heavy, right-leaning slab serif with broad proportions and a steady rhythm. Strokes are robust with moderate contrast and clearly defined, blocky serifs that read as mostly squared-off with subtle rounding and slight bracketing at joins. Counters stay open at display sizes, while terminals and intersections show gently softened edges that keep the texture from feeling rigid. Uppercase forms are sturdy and compact, and lowercase maintains a familiar italic structure with single-storey shapes and pronounced entry/exit strokes.
Best suited to headlines, pull quotes, posters, and bold branding where a strong italic presence is desired. It can also work for packaging and signage that benefits from a vintage-slanted slab look, while longer text will feel dense and emphatic due to the heavy color.
The overall tone feels assertive and energetic, combining a classic print-and-posters sensibility with a sporty, punchy attitude. Its slanted stance and chunky serifs give it a lively, promotional voice that still reads as traditional and editorial rather than futuristic.
Likely drawn to deliver a bold, attention-forward italic slab voice that feels familiar and sturdy, aiming for high impact in advertising and editorial display contexts while keeping letterforms clear and broadly readable.
Numerals follow the same chunky, italicized construction and hold their own in large settings, with a slightly rounded, sign-painter-like finish to curves and diagonals. In paragraphs the color is dark and attention-grabbing, favoring emphasis and personality over quiet neutrality.