Serif Normal Mulul 10 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, posters, luxury, classical, dramatic, refined, elegance, prestige, drama, editorial tone, classic revival, didone, hairline, bracketless, vertical stress, crisp.
A high-contrast serif with razor-thin hairlines and strong, vertical main stems. Serifs are sharp and largely unbracketed, producing clean, pointed terminals and a distinctly chiseled silhouette. Round letters show tight, elegant curves with a clear vertical axis, while the overall proportions feel slightly condensed in the capitals and more compact in the lowercase. Numerals follow the same contrast pattern, with delicate connecting strokes and crisp finishing details.
Best suited to headlines, subheads, pull quotes, and other display-centric editorial settings where its contrast can be appreciated. It also fits premium branding applications—logotypes, packaging, invitations, and titles—especially when paired with generous spacing and high-quality output.
The font projects a polished, fashion-forward tone with a formal, literary edge. Its stark contrast and precise detailing create a sense of prestige and ceremony, leaning toward classic European book and magazine typography rather than casual or utilitarian text.
The design appears intended to deliver an elegant, high-fashion serif voice: strong vertical structure, minimal serif bracketing, and extreme stroke contrast that prioritizes sophistication and visual drama in prominent typographic roles.
In continuous text the fine hairlines become a defining feature, giving the rhythm a bright, shimmering texture at display sizes. The design relies on clean joins and sharp apexes (notably in diagonals and the W/V shapes), which reinforces its precise, crafted character.