Serif Normal Pomar 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'Inka' by CarnokyType, and 'Mafra Deck' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, magazines, book covers, posters, authoritative, classic, formal, bookish, impactful classic, print authority, editorial voice, headline presence, bracketed, sturdy, crisp, ink-trap, sculpted.
A robust serif with pronounced stroke contrast and strongly bracketed, wedge-like serifs that give the letterforms a carved, sculptural feel. Counters are generous and round, while joins and terminals show crisp, slightly sharpened transitions that keep the heavy weight from looking blobby. The uppercase is broad and stately, with stable verticals and confident horizontals; the lowercase carries the same weighty rhythm with compact, ball-like terminals in places and sturdy, upright stems. Numerals are bold and high-impact, with clear silhouettes and strong baseline presence.
Best suited to display sizes where the high contrast and sculpted serifs can read clearly—such as magazine headings, book-cover titling, posters, and branding that needs a traditional, established voice. It can also work for short editorial decks or pull quotes when ample line spacing is available to manage its dense typographic color.
The overall tone is traditional and authoritative, evoking established print typography and classic publishing. Its strong contrast and emphatic serifs add a sense of gravity and ceremony, while the rounded counters keep it approachable enough for contemporary editorial use.
The design appears intended to deliver a classic serif voice with elevated impact: conventional proportions and familiar structures, amplified by strong contrast and confident, bracketed serifs for attention in titles and editorial layouts.
The font maintains consistent color in text settings, producing dense, headline-ready texture. Details like the energetic diagonals in K, V, W, and X and the sculpted curves in S and g add visual interest without departing from a conventional serif structure.