Print Abrum 10 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: posters, packaging, social media, headlines, greeting cards, casual, friendly, playful, handmade, lively, human warmth, informal branding, casual emphasis, handmade texture, friendly display, brushy, rounded, bouncy, informal, soft.
A lively handwritten print with a brush-pen feel and a consistent forward slant. Strokes are thick and rounded with soft terminals, giving the letters a smooth, slightly cushioned silhouette rather than sharp calligraphic edges. The baseline rhythm is bouncy and human, with gently varying stroke pressure and small irregularities that keep the texture natural. Counters are moderately open, and the overall proportions feel compact, especially in the lowercase, while capitals stay simple and readable.
This style works best for short display settings where personality matters: posters, product packaging, café and boutique signage, social media graphics, invitations, and greeting cards. It can also serve for subheads or pull quotes when a friendly, handwritten emphasis is desired.
The font reads as upbeat and approachable, with a casual, conversational tone. Its rounded brush forms and energetic slant lend it a warm, personable character that feels spontaneous rather than formal or technical.
The design appears intended to capture the immediacy of quick brush lettering in a clean, legible print style. It prioritizes warmth and informality, offering a hand-made texture that stays controlled enough for consistent use in branding and display typography.
In text, the letters maintain clear separation and steady spacing, producing an even color despite the hand-drawn texture. Numerals and capitals match the same soft, brushy construction, supporting cohesive mixed-case settings and short bursts of display text.