Sans Superellipse Rulul 2 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, magazine covers, branding, refined, classic, stylish, dramatic, display impact, editorial tone, luxury feel, space efficiency, modern classic, crisp, chiselled, calligraphic, tapered, vertical.
A sharply drawn display face with pronounced stroke contrast and a compact, vertical build. Curves are smooth and controlled, with rounded, superellipse-like bowls and tight apertures, while terminals often taper to fine points or wedge-like cuts. Stems read as firm and straight, counters are clean, and the overall rhythm alternates between stout verticals and hairline-like connections, giving the set a sculpted, high-definition look. Figures follow the same contrast-driven logic, with strong vertical emphasis and delicate joining strokes.
Best suited to headlines, pull quotes, magazine and book display, and brand marks where its contrast and refined detailing can be appreciated. It can also work for short subheads or titling in print and high-resolution digital contexts, especially when paired with a simpler companion for body text.
The tone is elegant and slightly theatrical, evoking fashion and cultural editorial typography. Its crisp contrast and narrow stance feel polished and deliberate, lending an upscale, curated character rather than a casual or utilitarian one.
The likely intention is to offer a modern, high-contrast display voice that balances classic typographic refinement with a sleek, space-saving footprint. It appears designed to deliver strong personality and hierarchy in large sizes while maintaining a clean, controlled silhouette.
The design leans on long verticals and tight sidebearings to create a tall, space-efficient texture, while the thin strokes demand enough size and contrast to stay clear. Pointed terminals and narrowed joins add a distinctive, contemporary edge to otherwise classic letterform proportions.