Sans Normal Semum 2 is a light, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, children’s, social, friendly, casual, airy, approachable, playful, approachability, informality, warmth, clarity, modernity, rounded, monoline, humanist, soft, open.
A rounded, monoline sans with gently slanted construction and a loose, open rhythm. Curves dominate the design, with softened terminals and slightly irregular, handwriting-like modulation in stroke flow rather than true contrast. Counters are generous and forms stay simple and legible, with single-storey lowercase shapes and compact joins that keep the texture light and uncluttered. Numerals and capitals follow the same smooth, slightly informal geometry, producing an easygoing, contemporary look.
Well suited to branding and packaging that benefits from a friendly, contemporary tone, as well as posters, invitations, and social graphics. It also works nicely for children’s or education-adjacent materials where a soft, readable sans helps keep the message approachable.
The overall tone feels friendly and conversational, like neat marker lettering refined into a typeface. Its soft curves and relaxed spacing keep it approachable and non-authoritative, lending a warm, personable voice to headlines and short reads.
The design appears intended to blend the clarity of a simple sans with the warmth of hand-drawn lettering, creating a relaxed, modern voice that remains readable in short paragraphs and display settings.
The slant is subtle and consistent across cases, giving movement without becoming cursive. Round letters stay buoyant and open, while straighter forms maintain softened corners so the set feels cohesive in continuous text.