Cursive Pogaj 7 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: branding, social media, packaging, invitations, quotes, friendly, casual, playful, handmade, lively, handwritten feel, expressive script, modern casual, brushy, looped, bouncy, rounded, monoline-ish.
A lively cursive script with a brush-pen feel and clearly slanted, forward-leaning construction. Strokes show pronounced thick–thin modulation, with tapered entry/exit terminals and occasional dry-brush texture implied by the sharp, pointed ends. Letterforms are narrow and vertically oriented, with compact bowls, tall ascenders, and long, swinging descenders that create an energetic baseline rhythm. Uppercase forms mix simple, gestural shapes with a few looped constructions, while numerals are similarly handwritten and open, designed to blend with the script texture.
Well-suited for short-to-medium display text such as logos, boutique branding, product packaging, social graphics, greetings, invitations, and pull quotes. It performs best when given room to breathe, where its loops and descenders can contribute to the composition rather than collide with tight leading.
The overall tone is informal and personable, reading like quick, confident handwriting. Its bounce and looping joins give it a warm, approachable character that feels contemporary and upbeat rather than formal or ceremonial.
The design appears intended to capture a modern brush-script handwriting look with strong movement and contrast, offering a personable, crafted voice for lifestyle-oriented communication and expressive headlines.
Connections are frequent in lowercase, but not overly rigid—spacing and joins feel naturally variable, enhancing the hand-rendered impression. Many strokes finish with upward flicks, and interior counters stay relatively open for a script, helping words remain legible at display sizes.