Sans Normal Nudan 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Noir' by Mindburger Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, bold, high impact, approachability, clarity, modern utility, geometric, rounded, blocky, compact, clean.
This is a heavy, geometric sans with broad proportions and generously rounded bowls. Strokes are uniform and solid, with smooth curve joins and blunt terminals that keep the silhouette compact and highly legible at display sizes. Counters are relatively open for the weight, and the lowercase uses simple, single‑storey forms with sturdy stems and minimal detailing. Numerals follow the same rounded, sturdy construction, reading as clear, poster-ready shapes.
It works best for bold headlines, punchy branding, packaging, and attention-grabbing signage where mass and clarity are priorities. The sturdy geometry also suits logos and short UI labels when a friendly, high-contrast-from-background look is desired.
The overall tone is upbeat and approachable, combining a friendly roundness with an assertive, high-impact presence. It feels contemporary and uncomplicated, leaning toward a sporty, pop-forward voice rather than a technical or editorial one.
The likely intention is a straightforward, geometric display sans that prioritizes impact and approachability. It appears designed to deliver strong readability and a cheerful, modern character through rounded construction and simplified letterforms.
The design emphasizes strong, simple forms and consistent rhythm, which helps maintain clarity in dense lines of text despite the heavy weight. Its broad shapes and rounded geometry create distinctive word images, especially in short phrases and large settings.