Sans Normal Nimog 13 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, logos, packaging, techno, sporty, futuristic, industrial, confident, display impact, modern branding, tech aesthetic, athletic tone, high visibility, rounded, blocky, geometric, compact apertures, chamfered corners.
A heavy, geometric sans with squared-off proportions softened by large-radius corners and occasional chamfer-like cuts. Curves are built from broad, even strokes, producing smooth, rounded counters in letters like O, D, and P, while straight-sided forms (E, F, L, T) read as sturdy slabs without serifs. Apertures tend to be tight and bowls are spacious, giving a dense, high-impact texture in words. The lowercase shows a single-storey a and g, a short-armed r, and a squarish, flat-topped s; numerals are similarly robust, with a rounded 0 and compact, segmented constructions in 2, 3, and 5.
Best suited to display settings where impact and clarity matter: headlines, posters, brand marks, packaging, and product titling. It can also work for short UI labels or signage when a strong, modern voice is desired, though its dense texture suggests using comfortable tracking and generous line spacing in longer blocks.
The overall tone feels modern and engineered—athletic, tech-forward, and assertive. Its softened geometry keeps it approachable while still projecting strength and speed, making it feel at home in contemporary, performance-oriented visuals.
Likely designed as a contemporary display sans that merges blocky construction with rounded geometry for a strong, modern presence. The goal appears to be maximum legibility at large sizes while delivering a distinctive, tech-and-sport-oriented personality.
The letterforms emphasize horizontal and vertical stability, with consistent internal rounding that keeps counters open even at heavy weight. The rhythm is compact and punchy, favoring bold silhouettes and clear word shapes over delicate detail.