Sans Normal Yiliv 12 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Apta' by Colophon Foundry, 'Seitu' by FSD, 'FF Advert Rough' by FontFont, 'Ideal Sans' by Hoefler & Co., 'JAF Domus Titling' by Just Another Foundry, and 'Coleface' by Roy Cole (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, social graphics, playful, rough, chunky, handmade, casual, handmade look, tactile texture, friendly impact, display emphasis, textured, blunt, rounded, uneven, stamped.
This typeface uses heavy, rounded letterforms with slightly irregular outlines that create a textured, inked look. Strokes are broadly consistent and blunt-ended, with softened corners and subtly lumpy curves that suggest a hand-cut or stamped process rather than precise geometry. Counters are compact and openings tend to be moderate, keeping the overall silhouette dense and impactful. Spacing feels straightforward and readable, with a lively, uneven rhythm coming from small variations in width and edge contour.
It works best in short, high-impact settings such as posters, display headlines, packaging callouts, and social graphics where texture and weight can carry the message. The dense shapes and rough edges can fill space effectively for logos or badges, while remaining legible at moderate display sizes.
The overall tone is informal and approachable, with a rugged, tactile character that reads as fun rather than refined. Its roughened edges add warmth and a bit of mischievous energy, giving headlines a friendly, slightly scrappy presence.
The design appears intended to provide a bold, friendly display voice with a deliberately imperfect surface texture, echoing hand-printed or stamped lettering. Its simple, rounded construction prioritizes immediacy and character over precision, aiming for a strong presence with an organic feel.
Uppercase forms remain simple and sturdy, while lowercase keeps single-story constructions where expected and maintains the same soft, irregular edge treatment. Numerals are similarly bulky and rounded, matching the letterforms closely for consistent color in mixed alphanumeric settings.