Sans Normal Bomag 15 is a regular weight, normal width, low contrast, upright, tall x-height font.
Keywords: ui design, product design, editorial, branding, signage, modern, neutral, clean, technical, friendly, versatility, clarity, neutrality, modernity, system use, geometric, monoline, rounded, open, even.
This typeface is a clean, geometric sans with largely monoline strokes and smooth, circular construction in bowls and counters. Curves are broad and even, joins are tidy, and terminals are mostly straight-cut, producing a crisp silhouette without decorative flare. Proportions feel efficiently spaced with generous interior counters, and the lowercase shows a prominent x-height that keeps forms compact and readable. Numerals follow the same sturdy, rounded logic, with simple, open shapes and consistent stroke rhythm across the set.
It suits user interfaces, dashboards, and product experiences where clarity and consistency matter, and it can also hold up in editorial layouts thanks to its even rhythm in running text. The clean geometry makes it appropriate for contemporary branding systems and wayfinding/signage where quick recognition is important. It also works well for charts, labels, and general-purpose digital typography.
The overall tone is contemporary and matter-of-fact, balancing a technical clarity with a mild friendliness from its rounded curves. It reads as straightforward and dependable rather than expressive or calligraphic, making it easy to trust in informational contexts. The consistent geometry gives it a subtly engineered feel while staying approachable.
The design appears intended as a versatile, general-purpose sans that prioritizes clear structure, even color on the line, and contemporary neutrality. Its geometric construction and open counters suggest an aim for dependable legibility across sizes while keeping a modern, system-ready aesthetic.
Round letters like C, O, and S keep smooth, near-circular arcs, while straight-sided forms like E, F, H, and N stay firm and stable, creating a clear contrast between curved and linear structures. Lowercase forms remain simple and conventional, avoiding quirky features, which helps maintain an even texture in paragraphs and UI-sized text. Overall spacing and counters appear open enough to preserve clarity at smaller sizes.