Sans Superellipse Idboh 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Railroad Gothic' by ATF Collection, 'LCT Picon' by LCT, 'Palo' by TypeUnion, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, bold, friendly, punchy, retro, playful, impact, approachability, clarity, branding, rounded, blocky, soft corners, compact, sturdy.
A heavy, rounded sans with broad, dense shapes and softly squared curves. Letterforms favor superelliptical geometry, producing rounded-rectangle counters and smooth, uniform stroke weight. Terminals are blunt and clean, with minimal tapering; apertures and bowls stay fairly closed, giving the type a compact, ink-rich texture. Lowercase forms are simple and robust, with single-storey a and g and a strong, vertical emphasis across the set.
Best suited for display roles where weight and rounded geometry can do the work: headlines, posters, branding lockups, packaging, and attention-grabbing calls to action. It can also function for short subheads or labels, but the dense counters and heavy color favor larger sizes and generous spacing.
The overall tone is confident and approachable, combining a sturdy, poster-like presence with softened corners that keep it from feeling aggressive. It reads as playful and slightly retro, with a casual friendliness suited to upbeat, high-energy messaging.
The design appears intended to deliver maximum visual impact with a friendly, contemporary softness—using rounded-rectangle construction to keep forms consistent, bold, and highly legible at display sizes.
The numerals are similarly massive and rounded, designed for strong impact rather than delicacy. Counters tend to be on the tight side, which increases punch at large sizes and creates a dense rhythm in longer lines, especially in all-caps settings.