Sans Superellipse Kawo 3 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Blunt' by Miller Type Foundry and 'Reznik' by The Northern Block (names referenced only for comparison).
Keywords: sports branding, team apparel, posters, headlines, logotypes, sporty, energetic, aggressive, modern, technical, speed cue, high impact, display focus, branding, slanted, condensed feel, blocky, rounded corners, tight spacing.
A heavy, forward-slanted sans with compact, superelliptical curves and squared-off counters. Forms are constructed from broad, low-contrast strokes with rounded corners, giving round letters (like O and C) a rounded-rectangle footprint rather than a pure geometric circle. Terminals are mostly flat and blunt, with occasional angled cuts that reinforce speed and direction. The lowercase is large and sturdy, and the overall rhythm is dense and punchy, optimized for impact at display sizes.
Best suited for high-impact headlines, sports and esports identities, team marks, posters, packaging callouts, and bold UI moments where immediacy matters. It can also work for short subheads and labels, but its density and slant make it less ideal for long-form reading at small sizes.
The letterforms project motion and intensity, reading as fast, competitive, and performance-oriented. Its blunt geometry and strong slant add a confident, no-nonsense tone that feels at home in sports, motorsport, and action-focused branding.
The design appears intended to combine strong visual mass with a streamlined, aerodynamic slant, using rounded-rectangle geometry to stay modern while retaining an industrial toughness. Its shapes prioritize recognizability and punch in branding and display contexts where speed and power are the message.
Diagonal joins and wedge-like interior shapes (notably in letters such as K, R, and W) create sharp internal highlights that keep the texture lively even at heavy weight. Numerals follow the same compact, squared-round logic, maintaining a consistent, utilitarian feel across alphanumerics.