Serif Normal Usbab 2 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, book covers, editorial, pull quotes, packaging, literary, classic, storybook, theatrical, craft, display flair, editorial tone, heritage feel, distinct voice, ornamental, calligraphic, wedge serif, tapered terminals, engraved feel.
This is a high-contrast serif with sharp, tapered terminals and wedge-like serifs that give the strokes a calligraphic, engraved quality. Curves are generous and slightly idiosyncratic, with occasional swashy inflections and pointed joins that create a lively rhythm. Proportions lean toward the classical, with sturdy verticals, crisp hairlines, and a subtly decorative finish that becomes more apparent in capitals and certain diagonals.
It suits book covers, chapter titles, magazine features, pull quotes, and branded headlines where a classic serif with a distinctive voice is desirable. It can work for short-to-medium editorial text at comfortable sizes, especially when you want a slightly antique, crafted texture. It is also well matched to invitations, theater or event materials, and packaging that benefits from a heritage or story-driven tone.
The overall tone feels literary and slightly theatrical, with a hint of old-world charm. Its ornamental quirks add a playful, storybook energy that reads as classic rather than minimalist. The texture suggests tradition and craft, making it feel at home in editorial and heritage-leaning settings.
The design appears intended to deliver conventional serif readability while adding personality through sharp contrast, tapered detailing, and occasional decorative shapes. It aims to stand out in headings and short passages without leaving the realm of traditional serif typography.
The capitals show the strongest personality, with a mix of crisp wedges and occasional internal notches or ornamental cut-ins that read as deliberate stylistic accents. Numerals and lowercase maintain the same high-contrast logic, producing a textured page color that feels lively rather than strictly uniform.