Serif Other Amda 11 is a bold, normal width, low contrast, upright, normal x-height, monospaced font.
Keywords: posters, headlines, packaging, branding, book covers, retro, playful, folk, friendly, storybook, retro display, friendly tone, handmade feel, high impact, rounded, blobby, soft serifs, ink-trap, bouncy.
A heavy, rounded serif design with soft, bulb-like terminals and gently flared feet that read as informal serifs. Strokes stay broadly even, with curved joins and subtle notches that create an ink-trap-like texture in counters and at interior corners. The overall silhouette is puffy and slightly wobbly in a controlled way, giving each letter a stamped, cutout feel while maintaining consistent spacing and a steady rhythm across uppercase, lowercase, and figures.
Best suited to display typography where its chunky serifs and rounded forms can carry personality—posters, headlines, packaging, and distinctive brand marks. It also works well for short editorial titles and book covers where a retro, friendly tone is desired.
The tone is warm and whimsical, leaning retro and handmade rather than formal or literary. Its soft edges and bouncy forms feel friendly and a bit mischievous, evoking packaging, posters, and playful editorial headlines.
The design appears intended to combine a traditional serif scaffold with exaggerated, softened terminals to create an attention-grabbing, approachable display face. The slightly irregular detailing suggests an aim toward a tactile, print-inspired look without sacrificing overall consistency.
Large counters and open shapes help it stay readable at display sizes, while the pronounced terminals and irregular, blunted details add strong character. The numerals match the same rounded, weighty construction, reinforcing a cohesive, decorative voice.