Print Ruti 7 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: children’s books, packaging, posters, greeting cards, social graphics, playful, friendly, casual, handmade, bouncy, approachability, handmade charm, informal clarity, playful emphasis, rounded, chunky, brushy, soft, quirky.
A lively hand-drawn print with thick, rounded strokes and softly blunted terminals. The letterforms show gentle rightward slant and a slightly irregular baseline, giving a natural written rhythm without connecting strokes. Counters are open and roomy, curves are inflated, and joins feel brush-like, producing a chunky silhouette with consistent weight and minimal internal contrast. Spacing and widths vary modestly across glyphs, reinforcing an organic, informal texture in text.
Well-suited for short-to-medium text where warmth and personality are desired—such as children’s publishing, playful packaging, posters, invitations, classroom materials, and casual branding. It also works effectively for headlines and callouts that need a friendly, handmade emphasis.
The overall tone is upbeat and approachable, with a cheerful, kid-friendly energy. Its slightly uneven forms and buoyant slant read as personable and conversational rather than formal or technical.
The design appears intended to capture the immediacy of marker or brush lettering in a clean, repeatable print style—prioritizing charm, approachability, and strong legibility at display and larger text sizes.
Uppercase shapes are simple and sturdy, while lowercase forms lean toward single-storey constructions (notably a and g), supporting a casual, handwritten voice. Numerals are rounded and friendly, matching the letter color and maintaining a consistent, soft-edged presence in mixed settings.