Sans Normal Ombaj 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Referenz Grotesk' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, modern, friendly, confident, clean, utilitarian, clarity, impact, versatility, modernity, accessibility, geometric, rounded, compact, high impact, plainspoken.
A heavy, geometric sans with clean, rounded curves and largely uniform stroke weight. Counters are open and well-defined, with circular/elliptical bowls (O, C, G) and squared-off terminals on verticals and horizontals. Proportions feel compact and sturdy rather than extended, with generous stroke thickness producing strong figure–ground contrast and stable silhouettes. Lowercase forms read straightforward and workmanlike, with a single-storey a and g and simple, unembellished joins; the overall rhythm is even and consistent across letters and numerals.
Best suited to display roles where strong weight and simple geometry help text stay legible and impactful: headlines, posters, signage, packaging, and brand wordmarks. It also works for short UI labels and callouts where a compact, sturdy sans is desirable, though its dense color suggests using it with ample spacing for longer passages.
The tone is direct and contemporary, projecting clarity and confidence without ornament. Its rounded geometry adds approachability, while the mass and compact shapes give it a punchy, assertive voice suited to attention-grabbing text.
The design intention appears to prioritize high legibility and visual punch through simplified geometric construction and consistent stroke behavior. It aims for a versatile, contemporary sans voice that stays neutral enough for broad use while still feeling friendly and solid in large sizes.
Capitals and numerals appear designed for immediate recognition at a glance, favoring simple, high-clarity shapes over stylistic quirks. The dot on i/j is a plain square, reinforcing the no-nonsense construction, and the overall texture stays dense and uniform in paragraph settings.