Sans Normal Pumaf 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'JAF Domus Titling' by Just Another Foundry, 'Pelita' by Lafontype, 'Proper Tavern' by Larin Type Co, 'Aptos' by Microsoft Corporation, 'Core Sans A' and 'Core Sans AR' by S-Core, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, approachable, chunky, retro, high impact, approachability, display clarity, playful branding, rounded, soft, bulky, bubbly, compact.
This typeface is a heavy, rounded sans with soft corners and broadly inflated strokes that keep counters open despite the mass. Curves dominate the construction, producing circular bowls and smooth joins, while terminals are blunt and gently rounded rather than sharp. Proportions feel slightly compact with sturdy verticals and simplified details, giving letters a stable, poster-like silhouette. The numerals and lowercase maintain the same soft, weighty rhythm, with single‑storey forms where applicable and minimal modulation throughout.
Best suited to headlines, short statements, and brand marks where a friendly, high-impact presence is needed. It works well for packaging, signage, and promotional graphics that benefit from a soft, approachable sans with strong visual weight. For long passages, it will be most comfortable at larger sizes and with ample line spacing due to its dense typographic color.
The overall tone is warm and personable, leaning toward a cheerful, informal voice. Its chunky rounding and simplified shapes add a lighthearted, slightly retro flavor that feels inviting rather than technical or corporate.
The design appears intended to deliver bold visibility with an inviting personality, using rounded geometry and simplified construction to stay clear at a glance. It emphasizes smooth, playful shapes that feel modern yet nod to classic rounded display sans styles.
In text, the dense color and tight-looking internal shapes create strong impact, with the bold forms staying legible through generous apertures and straightforward geometry. The design prioritizes silhouette clarity and smoothness over fine detail, making it read as sturdy and confident at display sizes.