Sans Normal Sedot 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, mobile apps, branding, packaging, editorial, friendly, clean, approachable, modern, casual, approachability, versatility, clarity, modernity, simplicity, rounded, soft terminals, open apertures, even rhythm, geometric.
A rounded sans with smooth curves and softened stroke endings. Proportions feel balanced and contemporary, with straightforward, geometric construction and minimal modulation. Counters are open and clear, and the overall rhythm is even, producing legible word shapes in text. The lowercase has simple, uncluttered forms, while the uppercase stays clean and fairly monoline, giving a tidy, consistent texture across lines.
Well-suited for interface copy, product screens, and general-purpose digital typography where clarity and a friendly tone are important. It also works for brand systems, packaging, and light editorial settings that benefit from a modern, rounded voice without calling too much attention to the letterforms.
The tone is friendly and easygoing, with a gentle, non-technical warmth coming from the rounded joins and terminals. It reads modern and approachable rather than formal, making it feel suitable for everyday communication and user-facing design.
The design appears intended as an all-purpose, contemporary sans that prioritizes clarity and approachability. Its rounded finishing and geometric simplicity suggest it was drawn to feel modern and pleasant in continuous reading while remaining versatile for branding and UI contexts.
Round characters like O/C/G read smooth and stable, and diagonal letters (V/W/X/Y) keep a clean, simple geometry without sharp, aggressive points. Numerals match the same soft, rounded logic and sit comfortably alongside letters in running text.