Sans Normal Armen 23 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Brix Sans' by HVD Fonts, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, neutral, friendly, efficient, clarity, versatility, modernity, neutrality, readability, monoline, geometric, rounded, open apertures, clear counters.
A clean, monoline sans with strongly geometric construction and smooth, round curves. Strokes are evenly weighted with minimal modulation, and the overall rhythm is steady and consistent across caps, lowercase, and numerals. Uppercase forms read crisp and straightforward, while lowercase shapes stay simple and highly legible, with open counters and unobtrusive terminals. The figures are clear and contemporary, matching the letterforms in stroke weight and curvature for a cohesive texture in mixed alphanumeric settings.
This font is well suited to user interfaces, product copy, and general-purpose editorial layouts where consistent texture and straightforward legibility are priorities. It also works for signage and presentations thanks to its clean shapes and clear numerals, and can support modern brand systems that need a neutral, versatile sans.
The tone is neutral and contemporary, aiming for clarity over personality. Its rounded geometry adds a mild friendliness without becoming playful, making it feel practical, modern, and broadly usable. The overall impression is calm and dependable, suited to interfaces and informational typography.
The design appears intended as a modern, do-it-all sans that prioritizes clarity, consistency, and an unobtrusive voice. Its geometric foundation and even stroke treatment suggest a focus on contemporary readability across both display snippets and running text.
In text, spacing appears balanced and even, producing a tidy, regular color on the page. Curves and joins stay smooth and restrained, and the design avoids sharp quirks, keeping attention on content rather than letterform idiosyncrasies.