Sans Normal Ibrug 2 is a light, normal width, monoline, italic, short x-height font.
Keywords: branding, packaging, posters, social media, children’s content, friendly, casual, playful, approachable, hand-drawn, handwritten feel, friendly tone, informal readability, contemporary casual, rounded, upright slant, open counters, soft terminals, loose rhythm.
A relaxed, handwritten-styled sans with a gentle rightward slant and consistently thin, even strokes. Letterforms lean on rounded geometry with open apertures and softly finished terminals, producing smooth curves in C, G, O, and S and slightly simplified construction in straight-sided letters like E, F, and T. Proportions are compact with relatively small lowercase bodies and long ascenders/descenders, and spacing feels airy, giving lines a light, breathable texture. Numerals match the same informal logic, with rounded bowls and uncomplicated, easy-to-spot shapes.
This font fits friendly branding, packaging, and poster headlines where an informal voice is desirable. It also works well for social graphics, invitations, and children-oriented materials, and can hold up in short passages when generous line spacing is used.
The overall tone is warm and personable, reading like neat marker or pen lettering rather than a rigid geometric sans. Its informal rhythm and soft corners create a playful, conversational voice that feels welcoming and non-authoritarian.
The design appears intended to deliver an easygoing, human tone with clean readability, combining simple sans structures with handwritten warmth. It prioritizes approachability and a light visual footprint for contemporary, casual communication.
The set shows subtle natural variation between rounded and straight strokes, which reinforces the handwritten impression while staying visually consistent. Uppercase forms remain clear and straightforward, while the lowercase introduces more character through loops and descenders, helping text feel lively at display and short-paragraph sizes.