Slab Square Afnem 7 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Rama Slab' by Dharma Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, industrial, western, editorial, athletic, authoritative, impact, compactness, heritage tone, clarity, blocky, condensed, slab serif, square terminals, sturdy.
A condensed slab-serif with heavy, rectangular serifs and square-ended terminals throughout. Strokes are consistently weighty with minimal modulation, giving the letters a solid, poster-ready color. The forms are compact and vertical, with tight interior counters and a tall lowercase that reads strongly at display sizes. Curves (such as in C, O, S, and e) are kept controlled and slightly squared-off by the terminal treatment, reinforcing a rigid, engineered feel.
Best suited to headlines, subheads, posters, and labels where a compact footprint and strong impact are needed. It also fits signage and branding that benefits from an industrial or heritage-leaning slab-serif voice, and can work for short editorial callouts when ample size and spacing are available.
The overall tone is forceful and utilitarian, with a confident, workmanlike presence. Its condensed build and emphatic slabs evoke classic signage and headline typography, balancing a vintage flavor with a straightforward, no-nonsense attitude.
The design appears intended to deliver maximum emphasis in a tight width, pairing sturdy slab serifs with squared terminals for a decisive, high-impact silhouette. Its consistent stroke weight and disciplined geometry suggest a focus on clarity, durability, and attention-grabbing display typography.
The numerals are similarly condensed and robust, matching the uppercase in density and giving sequences a uniform, rhythmic texture. In text settings, the font maintains a strong vertical cadence and a dark typographic color, making it especially noticeable in headings and short bursts of copy.