Sans Normal Ogme 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Garino' by Fincker Font Cuisine, 'Allrounder Grotesk' by Identity Letters, 'Identidad' by Punchform, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, utilitarian, impact, clarity, modernity, approachability, blocky, rounded, compact counters, high impact, clean.
A heavy, geometric sans with broad proportions and firmly weighted strokes. Curves are round and smooth, with mostly closed, compact counters (notably in a, e, o, and g), and joins that read clean rather than calligraphic. Terminals are generally flat and blunt, giving letters a sturdy, block-like silhouette, while diagonals (V, W, X, Y) keep crisp structure. The lowercase shows a single-storey a and g and a straightforward, unornamented construction; numerals are similarly solid and simple, with a notably open, straightforward 1 and rounded 8 and 9.
This font is well suited to headlines, posters, and short-form copy where strong presence and fast readability are priorities. It also fits branding and packaging that need a bold, modern tone, as well as signage where simple, sturdy shapes help letters stay recognizable at a distance.
The overall tone is direct and assertive while still approachable due to the rounded geometry. It feels contemporary and practical, built for quick recognition and strong visual presence rather than delicacy or nuance. The weight and broad shapes give it a confident, attention-grabbing voice suitable for bold messaging.
The design intention appears to be a no-nonsense, high-impact geometric sans that remains friendly through rounded forms and consistent construction. It prioritizes legibility and visual punch in display settings while keeping the letterforms simple and familiar.
Spacing appears generous enough to keep the heavy forms from clogging in text, though the compact interior spaces suggest it will look best with adequate size and leading. The design maintains a consistent geometric rhythm across capitals, lowercase, and numerals, producing a uniform, stable texture in setting.