Sans Normal Lubah 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Shape' by Brink, 'Asket' and 'Minor' by Glen Jan, 'Akwa' by HeadFirst, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, sporty, friendly, modern, punchy, impact, momentum, approachability, modernity, slanted, chunky, rounded, soft corners, compact counters.
A heavy, right-slanted sans with broad proportions and rounded geometry. Strokes are thick and largely uniform, with softened joins and terminals that keep the forms smooth rather than mechanical. Counters are relatively tight, and curves (notably in C/O/S and the lowercase bowls) feel built from large, even arcs. The italic angle is consistent across caps, lowercase, and numerals, giving the design a unified forward motion and a strong, poster-ready texture.
This font is well suited to short, high-impact settings such as headlines, posters, social graphics, and brand marks where a bold, energetic voice is needed. Its rounded, slanted forms also fit sports and lifestyle branding, as well as packaging and promotional copy where readability at larger sizes is key.
The overall tone is energetic and assertive, with a friendly softness coming from the rounded shapes and ample curves. It reads as contemporary and approachable, balancing muscular weight with a playful, upbeat slant.
The design intent appears focused on delivering an impactful, modern sans with clear forward motion, optimized for attention-grabbing display typography while staying approachable through rounded, consistent forms.
Spacing appears deliberately open for such a heavy style, helping maintain clarity in the sample text despite dense strokes. The numerals and punctuation match the same rounded, slanted construction, supporting cohesive headline setting.