Sans Normal Lirat 8 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Omny' by Brink, 'FS Emeric' by Fontsmith, 'Remora Corp' by G-Type, 'Magenos Soft' by Graphite, and 'Texta Pro' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, retro, impact, approachability, energy, display clarity, soft terminals, rounded joins, open counters, compact apertures, low slant angle.
This sans features heavy, rounded forms with a consistent rightward slant and smooth, low-contrast strokes. Curves are generously inflated and corners are softened, producing a cohesive, cushiony silhouette across letters and numerals. Counters are generally open and clean, while apertures lean slightly compact, giving the face a sturdy, poster-like rhythm. The overall spacing reads even and the figures appear robust and highly legible at display sizes.
It performs best in headlines and short-to-medium display text where its weight and rounded shapes can carry personality. The strong presence and italic drive suit branding, packaging, promotional graphics, and punchy signage that needs to feel friendly and attention-getting.
The tone is upbeat and approachable, with a bold, friendly swagger created by the rounded construction and italic momentum. It feels energetic and contemporary while still hinting at a retro, sporty warmth—more inviting than severe, and more expressive than neutral grotesks.
The design appears intended to deliver maximum impact with a welcoming, rounded voice—combining a sturdy sans foundation with italic energy for motion and emphasis. It prioritizes bold clarity and a lively, modern display feel over strict neutrality.
The diagonal stress introduced by the slant is especially noticeable in straight-sided letters and numerals, helping lines of text feel dynamic without becoming overly cursive. The dot on the i/j is clearly round, reinforcing the soft, informal character.