Sans Other Rynoh 12 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: headlines, posters, branding, packaging, signage, industrial, techno, retro, authoritative, condensed, compact impact, industrial tone, tech display, angular, square, monolinear, blocky, vertical stress.
A condensed, all-vertical sans with squared geometry and sharply cut corners. Strokes are predominantly straight and uniform, with occasional wedge-like joins and abrupt terminals that create a chiseled, mechanical rhythm. Counters are tight and often rectangular, and many forms favor narrow apertures and internal cut-ins rather than broad curves. The lowercase keeps a compact profile with relatively small bowls and short extenders, while capitals read as tall, columnar blocks; numerals follow the same rigid, modular construction for a consistent texture.
Best suited to display settings where its compressed, architectural forms can create impact—headlines, posters, wordmarks, and packaging. It can also work for signage or labels where a firm, technical voice is desired, especially when set with generous tracking and ample line spacing.
The overall tone is hard-edged and utilitarian, evoking industrial labeling and techno-era display typography. Its rigid proportions and squared detailing give it a controlled, commanding presence with a distinctly retro-futuristic flavor.
The design appears intended to deliver a compact, high-impact sans for titling, using squared forms and restrained curvature to project an industrial, modernist attitude while maintaining a consistent, modular feel across letters and figures.
At text sizes the tight apertures and dense interior spacing can make some letters feel similar, but the strong vertical cadence produces a striking, even “barcode-like” color in headlines. The design’s emphasis on straight segments over curves makes it feel precise and engineered rather than casual.