Calligraphic Asvu 10 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: posters, branding, packaging, headlines, invitations, friendly, lively, expressive, casual, retro, hand-lettered feel, display impact, warmth, informality, personality, brushy, rounded, bouncy, organic, playful.
A slanted, brush-influenced script with unconnected letterforms and a broad, marker-like stroke. Strokes stay largely monoline with softly swelling turns, rounded terminals, and occasional tapered entry/exit flicks that give the outlines a drawn, slightly irregular finish. Proportions are compact with tight counters and a gentle bounce along the baseline; uppercase forms are simplified and open, while lowercase shows looped ascenders and relaxed, single-storey shapes. Numerals follow the same handwritten rhythm, with smooth curves and a consistent, dark color on the page.
This font works best for short to medium display copy where its expressive stroke and bounce can be appreciated—posters, packaging callouts, café menus, event or party invitations, and casual branding. It can also serve as an accent in social graphics or quotes when paired with a calmer companion for body text.
The overall tone is warm and approachable, with an energetic, handwritten rhythm that feels informal but still deliberate. Its brushy motion and gentle bounce add personality without becoming overly decorative, evoking a retro sign-painting and casual display feel.
The design appears intended to mimic confident hand lettering made with a brush pen or marker, balancing legibility with a lively, personal voice. Its simplified, unconnected calligraphic shapes aim to deliver an energetic display script that feels crafted rather than mechanical.
The slant is consistent across the set, and many terminals finish with soft hooks or rounded ends, reinforcing a painted/marker tool impression. Spacing appears naturally variable, contributing to an organic texture in text settings.