Solid Defo 7 is a bold, narrow, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, titles, retro, playful, quirky, punchy, offbeat, attention grabbing, retro display, graphic impact, quirky branding, condensed, rounded, blobby, tapered, chunky.
A condensed, display-oriented sans with heavy, monoline-like strokes that swell into rounded terminals and teardrop endings. Many forms use simplified counters or partially collapsed openings, producing solid, poster-like silhouettes with occasional slit apertures. Vertical strokes dominate, curves are bulbous and geometric, and diagonals are sharp but softened by weight and rounding. Overall rhythm is tight and tall, with a mix of straight-sided letters and inflated bowls that creates an intentionally uneven, novelty texture.
Best used large for headlines, posters, titles, and brand marks where its solid, quirky silhouettes can be appreciated. It can also work for packaging and signage that aims for a retro, playful tone, but is likely to feel heavy and busy in long paragraphs or small sizes.
The font reads as retro and tongue-in-cheek, with a friendly “blown-up” look that feels theatrical and slightly mischievous. Its solid interiors and chunky shapes push a bold, attention-grabbing voice suited to playful headlines rather than quiet reading.
The design appears intended to create maximum impact with compact width and bold, simplified shapes, leaning into collapsed counters and rounded terminals to form a distinctive, novelty display voice. It prioritizes graphic character and silhouette recognition over conventional text readability.
Distinctive droplet terminals and pinched joins give many letters a carved or cut-paper feel. The numerals and lowercase echo the same swollen/condensed logic, maintaining strong consistency while keeping the irregularities noticeable in words and lines of text.