Sans Superellipse Imlag 7 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, esports, headlines, posters, product packaging, sporty, futuristic, assertive, technical, energetic, speed emphasis, impact display, modern geometry, brand voice, oblique, geometric, rounded corners, square counters, tightly tracked feel.
This typeface uses a slanted, geometric construction with squared-off curves that read as rounded rectangles rather than true circles. Strokes are heavy and consistent, with crisp terminals and frequent chamfer-like cuts at joins, producing a compact, engineered silhouette. Counters in letters like O, D, P, and B are angular and boxy, and many forms rely on straight segments with softened corners, creating a clean superelliptical rhythm. The lowercase maintains a straightforward, single-story “a” and “g” with simplified detailing, while figures follow the same squared, athletic geometry for a cohesive alphanumeric texture.
Well suited to sports and motorsport identities, esports graphics, posters, and punchy editorial headlines where speed and impact are desired. It also fits product branding and packaging that aims for a modern, engineered look, especially when used at larger sizes with comfortable spacing.
The overall tone is fast, confident, and performance-oriented, with a contemporary tech/sport flavor. Its forward-leaning stance and sharp internal angles suggest motion and precision, giving headlines a competitive, action-driven voice rather than a casual or literary one.
The design appears intended to merge geometric clarity with a dynamic, forward-leaning stance, emphasizing motion and strength. Its squared, rounded-rectangle construction and simplified forms prioritize a modern, high-impact presence for display typography.
The italic slant is integral to the design rather than a simple mechanical shear, and the wide letterforms create strong horizontal momentum in words. The squared counters and tight interior spaces can make dense text feel compact, especially in smaller sizes, but they also help the font stay punchy and high-impact in display settings.