Slab Square Poka 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Vitesse' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logotypes, industrial, retro, technical, authoritative, utilitarian, impact, signage feel, retro tech, durability, brand stamp, square serif, blocky, angular, stencil-like, compact joins.
A heavy, squarish serif design with flat, rectangular slabs and crisp right-angle corners throughout. Strokes are uniformly thick with minimal modulation, producing a dense, mechanical texture and clear vertical emphasis. Counters and apertures are boxy and often squared-off (notably in O, D, and e), with straight terminals and consistent cap-height geometry that reads like constructed signage. The lowercase maintains a sturdy, architectural build with a two-storey-style, squared g and compact joins, while numerals follow the same rectilinear logic with strong, flat-footed forms.
Best suited for display settings where strong presence matters: headlines, posters, branding marks, packaging, and bold signage. It can also work for UI labels or titles that want a retro-technical flavor, though the dense counters suggest avoiding very small sizes or long passages.
The overall tone is industrial and no-nonsense, evoking vintage print, workwear labeling, and early-computing or scoreboard aesthetics. Its rigid geometry and heavy slabs project confidence and durability, with a slightly game/arcade edge coming from the pixel-like corners and rectangular counters.
Likely designed to deliver maximum impact with a constructed, rectilinear slab-serif voice—prioritizing sturdy shapes, crisp corners, and a distinctive industrial identity over delicate detail. The consistent square-ended serifs and boxy counters aim to make text feel engineered, stable, and immediately attention-grabbing.
The rhythm is intentionally chunky and high-impact, with tight interior spaces and strong silhouettes that stay legible in short bursts. The design’s squared punctuation-like details and blunt serifs create a consistent “machined” feel across caps, lowercase, and figures.