Serif Normal Vumir 12 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, branding, headlines, elegant, refined, literary, classical, editorial voice, premium tone, classic refinement, display impact, hairline serifs, bracketed serifs, sharp terminals, vertical stress, calligraphic.
A high-contrast serif with a crisp, sculpted build and fine hairline detailing. Stems are firm and relatively straight while curves swell smoothly into thin exits, producing a distinctly vertical stress. Serifs are delicate and bracketed, often ending in sharp, tapered points that give capitals a chiseled silhouette and keep the baseline lively. Proportions are relatively narrow and tall in the caps, with open counters and carefully controlled spacing that supports clean word shapes in text.
Well-suited to editorial systems, book typography, and magazine layouts where contrast and refinement are desired. It also fits premium branding, packaging, and headline settings that benefit from crisp serifs and an elegant typographic voice.
The tone is poised and cultured, with the kind of polish associated with book typography and fashion or arts publishing. Its sharp serifs and bright contrast read as premium and intentional rather than utilitarian, lending a slightly dramatic, classic flavor without becoming ornate.
The design appears intended to deliver a modern, high-contrast reading and display serif that balances classical proportions with sharp, contemporary finishing. Its consistent stroke modulation and delicate serif treatment suggest a focus on creating an upscale page color for editorial use while still performing confidently in prominent titles.
Capitals show confident, sculptural forms with restrained flare in key strokes, and the numerals carry the same contrast and fine finishing, making them feel integrated rather than purely functional. In the sample text, the rhythm stays smooth and even, with thin linking strokes and terminals remaining legible at display-to-text sizes while emphasizing a refined, high-end texture.