Serif Normal Lumaf 2 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Bluteau' and 'Bluteau Arabic' by DSType, 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith, 'Breve News' and 'Breve Text' by Monotype, and 'Strato Pro' by Mostardesign (names referenced only for comparison).
Keywords: editorial, headlines, book covers, magazines, branding, classic, formal, literary, authoritative, readability, tradition, prestige, editorial tone, typographic refinement, bracketed, crisp, stately, bookish, calligraphic.
A traditional serif with pronounced thick–thin modulation and crisp, bracketed serifs. The letterforms have sturdy vertical stems, tapered terminals, and a slightly calligraphic stress that gives curves a sculpted, engraved feel. Counters are moderately open and the rhythm is steady, while capitals appear strong and well-proportioned for display and headings. Numerals follow the same high-contrast logic, with clear shapes and sharp finishing details.
Well-suited to editorial design, magazines, and book-oriented typography where a classic serif voice is desired. It performs strongly in headlines, subheads, pull quotes, and titling, and can also support branding that aims for heritage, trust, and formality.
The overall tone is classic and formal, with a distinctly literary, editorial presence. Its sharp contrast and refined finishing convey authority and tradition, leaning toward a “print culture” feel suited to established institutions and serious messaging.
The design intent appears to be a conventional, high-contrast text serif that balances readability with a polished, traditional tone. It emphasizes crisp finishing, strong capital presence, and a familiar book-type rhythm for refined typographic settings.
In the sample text, the strong contrast and firm serifing create a confident texture at larger sizes, while the darker strokes and pointed details keep the color lively. The uppercase forms read especially prominently, and the punctuation and figures match the same crisp, conventional styling.