Sans Normal Puguh 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Arzachel' by CAST, 'Pelita' by Lafontype, 'Praxis' by Linotype, 'Joanna Sans Nova' by Monotype, 'Mato Sans' by Picador, and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, app ui, friendly, playful, confident, chunky, casual, approachability, impact, simplicity, readability, rounded, soft, compact, bouncy, blunt terminals.
A heavy, rounded sans with broad proportions and soft geometry. Strokes are thick and relatively even, with gently curved joins and blunt, rounded terminals that keep the texture smooth at large sizes. Counters are fairly open for the weight, and curves dominate the construction, producing a pillowy silhouette; diagonals and intersections (like in V/W/X) stay sturdy and simplified. The lowercase shows single-storey forms and a compact, practical rhythm, while numerals are bold and friendly with prominent curves and minimal detailing.
Best suited to headlines, short paragraphs, and callouts where a bold, friendly presence is desired. It works well for branding and packaging that benefits from an approachable tone, and for UI elements like buttons or labels where round, sturdy forms help readability and emphasis.
The overall tone is warm and approachable, with a playful, slightly cartoonish confidence. Its soft corners and chunky shapes feel informal and upbeat, making the voice more conversational than technical.
The design appears intended to deliver an inviting, modern sans voice with extra visual weight and softened geometry. It prioritizes immediate impact and friendliness, using rounded construction and simplified letterforms to stay legible and personable in display and interface contexts.
At text sizes the dense weight creates a strong, dark color, while at display sizes the rounded contours and generous curves become the main personality cue. The design favors clarity through simplified shapes over sharp precision, giving it a buoyant, accessible feel.