Sans Normal Kulew 14 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Avita' by Bykineks, 'JHC Sineas' by Jehoo Creative, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, confident, modern, energetic, impact, momentum, clarity, modernity, oblique, geometric, clean, compact, punchy.
A slanted, sans-serif design with sturdy strokes and rounded, geometric construction. Curves are smooth and nearly monolinear, while terminals appear clean and largely unadorned, keeping the forms crisp at display sizes. Capitals are wide and stable with simple joins, and the overall spacing feels even, producing a strong forward-leaning rhythm. Numerals match the letterforms with similarly rounded counters and compact proportions.
Best suited to headlines, posters, and brand statements where a bold, forward-leaning voice is desirable. It also fits sports, automotive, and tech-adjacent graphics, plus packaging and signage that need strong impact and quick readability. For longer passages it can work in short blocks or callouts where an energetic emphasis is appropriate.
The strong oblique stance and dense color give the typeface a fast, assertive tone. It reads as contemporary and performance-oriented, with a practical, no-nonsense clarity that feels at home in energetic branding. The overall impression is confident and modern rather than delicate or nostalgic.
The design appears intended to deliver high-impact communication with a sense of speed and decisiveness, while maintaining clean, straightforward letterforms for legibility. Its geometry and consistent slant suggest a focus on modern display typography that remains usable across mixed-case settings.
The italic angle is consistent across uppercase, lowercase, and figures, creating a cohesive slanted texture in paragraphs. Round letters (like O/0) stay smooth and full, while diagonals (like V/W/X) feel sharp and directional, reinforcing the sense of motion.