Serif Other Hate 7 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: book titles, packaging, posters, branding, invitations, storybook, old-world, whimsical, hand-wrought, theatrical, add personality, evoke vintage, storybook tone, handmade feel, decorative serif, bracketed, flared, wedge-like, calligraphic, lively.
A decorative serif with lively, hand-wrought contours and slightly uneven stroke behavior that suggests a calligraphic or carved origin. Serifs are small and often wedge-like or softly bracketed, with tapered terminals and occasional curls on entry/exit strokes. Curves feel springy and organic rather than strictly geometric, and the rhythm is slightly irregular, giving the letters a textured, human quality. Uppercase forms read as narrow and stately, while lowercase shows compact counters and distinctive, curled details in letters like a, g, j, and y; numerals follow the same playful, tapered construction.
Best suited to display contexts such as book and chapter titles, packaging, posters, and boutique branding where a crafted, vintage-leaning personality is desired. It can also work for short passages or pull quotes when you want texture and charm to be part of the reading experience, rather than a neutral body-text voice.
The overall tone is storybook and old-world, combining a quaint charm with a lightly theatrical flair. Its informal irregularities and curled terminals add whimsy and personality, making text feel crafted rather than purely typographic.
The font appears designed to evoke a traditional, hand-made serif with gentle ornamentation—prioritizing character, warmth, and a slightly folkloric feel over strict mechanical regularity. The consistent tapered terminals and curled details suggest an intention to feel historic and expressive while remaining usable for headline-length text.
The design maintains consistent character across caps, lowercase, and figures, with repeated use of tapered strokes and small ornamental hooks. Dense paragraphs remain readable, but the decorative terminals and textured outlines become a prominent part of the color, especially at larger sizes.