Serif Normal Iplon 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, books, magazines, reports, classic, literary, formal, scholarly, trustworthy, readability, text setting, editorial tone, timelessness, clarity, bracketed serifs, transitional, vertical stress, open counters, crisp terminals.
A conventional serif with bracketed serifs, moderate stroke contrast, and a steady upright axis. The letterforms show open counters and clear internal spaces, with smooth, slightly rounded joins and confidently cut serif endings. Capitals are restrained and well-proportioned, while lowercase forms keep a traditional rhythm with a double-story a and g, compact ears, and carefully shaped terminals. Numerals are evenly weighted and old-style in feel, with rounded bowls and consistent baseline presence suited to continuous reading.
Well-suited to body copy in books, long-form editorial layouts, and institutional or business documents where readability and a traditional voice are desired. It can also serve for headlines and pull quotes when a classic serif presence is needed without excessive ornament.
The overall tone is classic and bookish, projecting an editorial, academic credibility. Its calm rhythm and familiar forms feel traditional rather than decorative, giving text a composed, authoritative voice.
The design appears intended as a dependable, all-purpose text serif that prioritizes readability and familiarity, offering a refined but unobtrusive texture for continuous reading and typographic work that benefits from a traditional tone.
Stroke transitions are clean and consistent across the set, with enough contrast to add refinement without becoming delicate. Spacing appears balanced in the sample text, supporting long lines and dense paragraphs while keeping word shapes distinct.