Sans Normal Ibmum 15 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, casual, friendly, handwritten, modern, human touch, approachability, informality, modern simplicity, monoline, rounded, smooth, slanted, open.
A slanted, monoline sans with rounded terminals and smooth, continuous curves. Forms are simplified and open, with generous counters and a steady rhythm that keeps letters clear despite the handwritten flavor. The construction leans toward geometric roundness in O/C/G and softly drawn joins in diagonals and arches, producing an even, easy texture in text. Numerals follow the same informal, rounded logic, with clear distinctions and gently tapered strokes at turns.
Well suited to lifestyle branding, packaging, posters, and social graphics where a friendly, human voice is desired. It works especially well for short to medium text—quotes, invitations, menus, and headers—where its relaxed slant and open shapes can carry tone without sacrificing clarity.
The overall tone is approachable and conversational, like neat marker or pen lettering rather than formal typography. Its soft curves and relaxed slant give it a friendly, personal feel while staying clean enough for contemporary design.
The design appears intended to blend the warmth of handwriting with the cleanliness of a simple sans structure. It aims for an informal, modern voice that feels personal and easygoing while remaining legible and visually consistent across letters and figures.
Uppercase shapes are clean and minimal, while lowercase adds more personality through single-storey forms and flowing strokes. The italic angle is consistent, and spacing appears moderately loose, helping maintain readability in short paragraphs and headlines.