Serif Other Mume 2 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, editorial, dramatic, playful, theatrical, retro, whimsical, display impact, ornamentation, stylized serif, headline focus, flared, ink-trap, scalloped, spiky, ornamental.
A decorative serif with strongly sculpted letterforms, featuring deep, concave flares and sharp wedge-like terminals that carve into the strokes. The design relies on pronounced internal cut-ins and teardrop/triangular notches, creating a rhythmic alternation of thick masses and slender pinch points. Serifs are expressive and irregular in feel, with curled, fin-like spur details showing up in several glyphs, while bowls and counters are tightly shaped and often asymmetric. Overall spacing reads open for such heavy forms, but the intricate contours create a busy texture in continuous text.
Best suited for headlines, posters, and title treatments where its carved shapes and ornate terminals can be appreciated at larger sizes. It can work well for branding accents (logos, labels, packaging) and editorial display settings where a distinctive, characterful serif is desired; it is less appropriate for long passages of small body text due to its high visual activity.
The tone is theatrical and mischievous, with a slightly gothic-carnival flair that feels more display-oriented than literary. Its sharp interior cuts and flared ends suggest spectacle and personality, giving headlines a dramatic, poster-like presence.
The design appears intended to reinterpret a classic serif foundation through exaggerated flaring, cut-ins, and ornamental terminal work, producing a bold display face with a strong silhouette. The goal seems to be immediate recognition and a memorable texture, prioritizing personality and spectacle over quiet readability.
Uppercase forms lean toward emblematic silhouettes, while lowercase introduces more calligraphic quirks (notably in letters like a, g, k, and y) that add motion and surprise. Numerals follow the same carved, flared logic and maintain a cohesive decorative voice alongside the letters.