Serif Normal Poluk 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Periodico' by Emtype Foundry, 'Contane Text' by Hoftype, 'ITC New Veljovic' by ITC, and 'Blacker Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, traditional, authoritative, formal, bookish, impactful classic, editorial emphasis, traditional authority, display hierarchy, bracketed, sheared, crisp, calligraphic, high-contrast.
This is a high-contrast serif with strongly bracketed, wedge-like serifs and a clear, slightly calligraphic stroke modulation. The curves show pronounced thick–thin transitions, with dark verticals and tapered joins that create sharp, crisp internal counters. Uppercase proportions feel classical and steady, while the lowercase maintains a conventional text rhythm with rounded bowls and compact apertures; terminals often finish in pointed or subtly flared forms. Numerals are sturdy and expressive, with clear stress and noticeable serif treatment that keeps them consistent with the letterforms.
It suits editorial headlines, magazine features, and book or report titling where a classic serif voice is desired with extra impact. It can work well for posters and branding that lean traditional or institutional, and for pull quotes or section headers where strong contrast and dark color help establish hierarchy.
The overall tone is traditional and editorial, projecting authority and a sense of established print culture. Its dramatic contrast and crisp finishing give it a confident, emphatic voice that reads as formal and slightly theatrical rather than casual or minimalist.
The design appears intended to deliver a conventional text-serif structure with elevated contrast and more emphatic weight, aiming for a classic, print-forward personality that remains readable while feeling assertive. Its consistent serif logic and strong vertical stress suggest a focus on authoritative display and editorial applications rather than understated body text.
In the text sample, the heavy weight and contrast produce strong typographic color and punchy word shapes, especially in mixed-case and with punctuation. At larger sizes it looks particularly striking, while the sharp details suggest it benefits from comfortable sizing and spacing so the fine strokes and tight counters don’t visually close up.