Sans Normal Lyben 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Belong Sans' by Brenners Template, 'Hatsch Sans' by Mans Greback, 'Kinetika' by Monotype, 'Santral' by Taner Ardali, 'Mundial Narrow' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, playful, sporty, punchy, friendly, retro, impact, energy, approachability, display, momentum, rounded, chunky, slanted, soft corners, compact counters.
A heavy, slanted sans with rounded geometry and thick, uniform strokes. Letterforms are broad and compact, with generous curves, soft terminals, and small internal counters that create a dense, high-impact texture. The italic angle is consistent across capitals, lowercase, and figures, and the design favors simplified, sturdy shapes over fine detail, keeping curves smooth and joins robust.
Best suited to short, high-visibility applications such as headlines, posters, logos, and packaging where a strong, friendly impact is desired. It also fits sports and lifestyle graphics, signage, and social media creatives, especially where large sizes can showcase the rounded forms and consistent slant.
The overall tone is energetic and approachable, with a bold, upbeat voice that feels sporty and slightly retro. Its rounded heft and steady slant read as confident and informal, giving headlines a fun, assertive presence without feeling sharp or aggressive.
The design appears intended to deliver maximum visual impact with a cohesive italic momentum, using rounded, simplified forms for an approachable but forceful display voice. It prioritizes bold presence and a smooth, modern rhythm over delicate detail, making it well-suited to attention-grabbing, contemporary branding.
In text settings the tight counters and heavy weight make the color quite dark, so spacing and line height become important to preserve clarity. The numerals match the letters in mass and slant, maintaining a cohesive rhythm in mixed alphanumeric contexts.