Sans Normal Bogup 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, neutral, modern, clean, straightforward, technical, utility, legibility, neutrality, versatility, rounded, open counters, high legibility, plain, workhorse.
A clean sans with broadly circular bowls, open counters, and even, steady stroke endings. Curves are smooth and geometric-leaning without feeling rigid, and joins stay crisp with minimal modulation. Proportions are balanced and familiar, with wide, readable apertures in letters like C, S, and e, and straightforward construction across capitals, lowercase, and numerals. Overall spacing and rhythm read calm and consistent, supporting clear word shapes in text.
Well-suited for interface typography, product copy, and general-purpose editorial layouts where dependable legibility is the main goal. It can also serve clean branding systems, wayfinding, and presentation materials thanks to its unobtrusive, consistent forms and readable numerals.
The tone is neutral and contemporary, prioritizing clarity over personality. It feels practical and matter-of-fact, with a subtle geometric polish that keeps it looking modern without becoming stylized.
The design appears intended as a versatile, all-around sans that performs reliably across headings and body text. Its construction emphasizes clarity, modern neutrality, and consistent texture for everyday typographic work.
Capitals present a tidy, uniform color, while the lowercase maintains a stable rhythm in running text. Numerals are simple and highly legible, matching the letters in weight and presence for mixed-content settings.