Sans Contrasted Tiha 1 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, industrial, retro, condensed, muscular, authoritative, space saving, high impact, display clarity, retro utility, strong hierarchy, rounded corners, rectilinear, blocky, compact.
A compact, heavily built sans with a tall, condensed stance and squared, rectilinear construction softened by subtly rounded corners. Strokes are thick with noticeable internal modulation, and counters are tight, producing a dense, high-ink texture. Curves tend to resolve into flattened arcs and straight segments, giving letters a sturdy, engineered feel; terminals are mostly blunt and orthogonal. The lowercase keeps a straightforward, utilitarian structure, while figures follow the same narrow, heavy rhythm for consistent color in headlines and short settings.
Best suited to display work where space is limited but impact is required—headlines, posters, product packaging, and bold brand marks. It also works well for signage-style applications and short editorial callouts where a condensed, forceful voice helps establish hierarchy quickly.
The overall tone is tough and utilitarian, leaning toward an industrial, vintage sign-painting sensibility. Its compressed width and heavy presence read as assertive and attention-grabbing, with a slightly retro flavor that feels at home in posters and bold editorial moments.
The font appears designed to deliver maximum impact in a compressed footprint, using blocky geometry and controlled stroke modulation to stay legible while projecting strength. Its softened corners and flattened curves suggest an intention to evoke classic industrial or mid-century display lettering without ornate detailing.
The design’s narrow proportions and tight apertures create strong vertical emphasis and a compact word shape. In longer text the dense counters can stack into a dark typographic color, while at larger sizes the squared details and softened corners become more characteristic.