Sans Normal Efmiv 2 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, ui text, magazines, marketing, modern, airy, refined, friendly, warm modernity, text clarity, expressive slant, editorial utility, rounded, humanist, slanted, open counters, soft terminals.
A slanted sans with rounded, open forms and a gentle humanist construction. Strokes are smooth and slightly modulated, with soft terminals and generous internal counters that keep letters clear at text sizes. The rhythm is lively but controlled, with subtly varied character widths and flowing curves in letters like C, S, and G. Uppercase shapes read clean and contemporary, while the lowercase shows more calligraphic influence through angled joins and single-storey forms, giving the overall texture a light, breathable color on the page.
Well suited to editorial typography, magazine layouts, and brand systems that need a clean but personable voice. It can work effectively for UI copy and product communications where a slanted sans adds emphasis and tone without sacrificing readability, and it also performs nicely in headlines and short blocks of text.
The font conveys a contemporary, approachable elegance—more editorial and conversational than technical. Its slant and rounded drawing add motion and warmth, making it feel polished without becoming formal or rigid.
The design appears intended to blend modern sans simplicity with a subtle italic-driven expressiveness. Its open shapes and soft terminals suggest a focus on readability and an inviting tone, offering a refined alternative to more rigid geometric italics.
Numerals follow the same rounded, slanted logic, with smooth curves and readable silhouettes that integrate naturally with text. The overall impression is consistent and uncluttered, favoring clarity, open spacing, and a softly dynamic line.