Sans Normal Adlut 12 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Alfabet' by Machalski, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, 'Ordina' by Schriftlabor, and 'Arbeit' by Studio Few (names referenced only for comparison).
Keywords: branding, headlines, sports, ui, posters, modern, clean, energetic, sporty, confident, motion, clarity, modernity, approachability, impact, rounded, oblique, geometric, open counters, smooth curves.
A rounded, geometric sans with a consistent oblique slant and smooth, low-contrast strokes. Letterforms favor broad, open apertures and large counters, with circular bowls and softly modulated joins that keep the texture even at larger sizes. Uppercase shapes are wide and stable, while lowercase forms stay simple and contemporary, maintaining clear rhythm and spacing across words. Numerals follow the same rounded construction, reading cleanly with uniform stroke weight and generous internal space.
This font suits branding systems that want a modern, dynamic tone, as well as display typography for headlines, posters, and campaign graphics. Its clear forms and open counters also make it a practical choice for UI labels, navigation, and product interfaces where a friendly but assertive italic sans is useful.
The overall tone is contemporary and forward-leaning, with an energetic, motion-oriented feel from the constant slant. Its rounded geometry keeps it approachable, while the sturdy proportions and even color make it feel confident and purposeful rather than delicate.
The design appears intended to deliver a contemporary, geometric sans voice with a built-in sense of movement, balancing friendliness (rounded construction) with clarity and consistency for prominent, high-impact settings.
The italic angle appears built-in rather than purely slanted, giving diagonals and curved terminals a cohesive, designed-in flow. The sample text shows strong word-shape consistency and a smooth line texture, with punctuation and figures matching the same softened, geometric voice.