Sans Normal Hidis 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui, branding, signage, editorial, packaging, modern, friendly, clean, approachable, techy, clarity, approachability, modernization, versatility, neutrality, rounded, soft terminals, monoline, open apertures, geometric.
A monoline sans with rounded corners and softly finished terminals, giving the shapes a smooth, engineered feel. Curves are broad and even, counters are generally open, and joins stay clean without sharp interior notches. Proportions read balanced and contemporary, with clear differentiation between straight strokes and circular bowls; numerals follow the same rounded, uniform-stroke logic for a consistent texture in text.
Works well for UI and product interfaces, where open shapes and consistent strokes help maintain clarity across sizes. The softened geometry also suits branding, packaging, and signage that benefits from a contemporary look with a welcoming edge, and it can serve as a clean supporting face in editorial layouts.
The overall tone is modern and friendly, combining a clean, utilitarian structure with softened edges that reduce severity. It feels approachable and quietly technical, suitable for interfaces or brands that want clarity without looking rigid.
The design appears intended to deliver dependable readability with a modern geometric flavor, tempered by rounded terminals for a more human, approachable voice. It prioritizes consistency across letters and numbers to create an even, calm typographic color in continuous text.
Round forms like C, G, O, and e emphasize smooth circular geometry, while diagonals (A, V, W, X, Y) keep a steady, even stroke and restrained angles. The lowercase maintains a straightforward, legible rhythm with simple forms and minimal stylistic quirks, keeping emphasis on clarity and consistency.