Sans Normal Amkif 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype; 'Clear Sans Screen' and 'Clear Sans Text' by Positype; 'TT Norms Pro' by TypeType; and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, logos, posters, packaging, modern, confident, clean, friendly, pragmatic, impact, clarity, modernity, approachability, brand presence, geometric, rounded, closed apertures, large counters, compact spacing.
A heavy, geometric sans with smooth, circular curves and straight-sided stems. Round letters like O, C, and G read as near-elliptical with even stroke weight, while verticals and horizontals terminate in clean, squared ends. The uppercase set is broad and stable, with a symmetrical construction in forms such as M and W; the lowercase keeps simple, single-storey shapes (notably a and g) and a compact, utilitarian rhythm. Numerals are sturdy and clear, with a rounded 3 and an open, legible 4 and 7 that match the overall blunt, contemporary construction.
This font suits headline typography where a strong, modern presence is needed—brand marks, product titles, posters, and packaging. It can also work for short UI labels or navigation where a bold, compact sans helps maintain clarity at a glance, especially at medium-to-large sizes.
The overall tone is straightforward and contemporary, with a friendly solidity that feels reliable rather than decorative. Its rounded geometry gives it an approachable voice, while the weight and tight, even rhythm add confidence and impact.
The design appears intended as a contemporary geometric workhorse: simple construction, consistent weight, and rounded forms aimed at delivering a confident, friendly voice in branding and display settings.
Curves are generously rounded and counters stay open enough to remain readable at display sizes, though several shapes lean toward more closed apertures, reinforcing a compact, logo-ready feel. The sample text shows consistent color and steady spacing, producing a strong typographic block suited to prominent headlines.